Who really benefits from driving schools offering cheap driving lessons

I understand the value of any item or service is determined by what someone is willing to pay, but that doesn't necessarily mean that is the true value, take Andy Carroll to Liverpool for £35 million.  It's perhaps only the Newcastle United owners that would agree with the valuation.

Everybody wants to pay lower prices for goods or services but does that mean you can expect lower standards?

So who really benefits from driving schools offering cheap driving lessons?

Driving instructors

Simple common sense and manageable arithmetic would conclude that selling cheap driving lessons would mean more working hours for a reduced income.

Consider an instructor delivering driving lessons for just £6.33 per hour as is a school in the Romford, Thurrock and Brentwood area, intent on earning the commonly advertised £600 per week.

This would mean the same deflated instructor would need to work an impossible 95 hours per week.

Alternatively, a well qualified driving instructor producing quality instruction for £30 per hour would need to teach just 20 hours per week.

Whilst this number may be low, I would argue that this would be inflated by recommendations so increasing earning potential but would also allow suitable time for lesson preparation and fulfilment.

Students

Clearly it's imperative that the paying student or at least the pupils that have their lessons paid for must benefit from the instruction they receive.  It's obvious that the customer would expect a course of lessons to be as short as possible but still achieve a safe confident level of driving.

However, when students look to take a series of driving lessons with instructors that offer a reduced price they would typically receive a reduced level of service. 

In order to maintain a full diary on a low lesson price, the driving instructor will need to cut costs.  This could simply be the condition (legalities/maintenance) of the teaching vehicle, continued professional development or the standard of lesson delivered.

As a consequence, more driving lessons would be required to cover the cancelled lessons through unavailability or breakdown or even shorter length of lesson than that agreed. 

Some driving instructor's still overlap pupils (piggy backing) at the detriment of each individual involved depriving them of a dedicated training lesson.

It's not unrealistic to see then the number of hours required will increase, generally this would generally apply to those people purely looking to pass the driving test.

To summarise, learning to drive is a skill learnt for life and its value should reflect the years of driving that will be enjoyed by each individual driver and the satisfaction all driving instructors should crave during their career.

I would suggest driving Instructors invest more time and finance in developing their skills and marketing their brands instead of under pricing their services.

These views are my own so your comments would be appreciated in order to gain a more considered view.

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